A) Avoid the gamble and focus on a plan
“The reason why many have trouble selling is rooted in an innate human tendency to be greedy. As greed and emotion overcame rational judgment, sound investment principles were replaced by casino-like tendencies.” *
* http://www.investopedia.com/articles/stocks/10/when-to-sell-stocks.asp By Sham Gad Prospect Theory ** explains some of this tendency.
** “What is the 'Prospect Theory? Prospect theory assumes that losses and gains are valued differently, and thus individuals make decisions based on perceived gains instead of perceived losses. Also known as "loss-aversion" theory, the general concept is that if two choices are put before an individual, both equal, with one presented in terms of potential gains and the…